Page 287 - Foundations of Marketing

254 Part 3 | Customer Behavior and E-Marketing

39 Kate Freeman, Majority of Marketers Plan 51 Umika Pidaparthy, “Marketers Embracing QR small-businesses-win-customers-on-facebook.html
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71 Larry Barrett, “Data Breach Costs Surge in 2009:
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40 Thomas Claburn, “Google Tells Businesses 52 Brad Stone and Olga Kharif, “Pay As You Go,”
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‘Fall In Love With Mobile,’” Information Week , Bloomberg Businessweek , July 18–July 24, 2011,
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72 Gerry Smith, “FTC: Google to Pay Record Fine
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41 Mark Milian, “Why Text Messages Are Limited 54 Miriam Gottfried, “Mobile Banking Gets Riskier,” 08/09/ftc-google-fine-safari-privacy-violation_
to 160 Characters,” Los Angeles Times , May 3,
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55 Vangie Beal, “All About Widgets,” Webopedia™, 73
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56 .wsj.com/article/SB10001424052748703512404576
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42 Rimma Kats, “Starbucks is 2012 Mobile 74 Byron Acohido, “Net Do-Not-Track Option
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Marketer of the Year,” Mobile Marketing , Kicks Off to Criticism,” USA Today , August 30,
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cms/resources/mobilegends-awards/14499.html PR Newswire, “Barkley Develops Krispy 75 Olga Kharif, “A New Frontier for Criminals,”
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58
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77 Sarah Needleman, “Social-Media Con Game,”
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61 David Meerman Scott, The New Rules of January 23, 2013).
44 Shira Ovide, “Mobile-Ad Tactics That Work,”
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62 “Forrester Unveils New Segment of Social off from Their Files,” The Wall Street Journal ,
45 Steven Musil, “Mobile Internet Traffic Gaining
Technographics—The Conversationalists,” 360 February 1, 2012, 3B.
Fast on Desktop Internet Traffic,” cnet , December 3,
Digital Connections, January 21, 2010, http:// 79 Global Piracy Study 2011, www.bsa.org , May 15,
2012, http://news.cnet.com/8301-1023_3-57556943-
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63 Li and Bernoff, Groundswell , 44. Standard.ashx (accessed January 15, 2013).
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64 Ibid., 44–45. 80 Aubry R. Fowler III, Barry J. Babin, and May K.
2012. http://blog.foursquare.com/2012/09/28/
Este, “Burning for Fun or Money: Illicit Consumer
foursquare-and-opentable-just-made-it-even- 65 Lauren Coleman-Lochner, “Social Networking
Behavior in a Contemporary Context,” presented
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at the Academy of Marketing Science Annual
January 11, 2013). Businessweek , April 2–April 8, 2012, 24–25.
Conference, May 27, 2005, Tampa, FL.
47 Anita Campbell, “What the Heck Is an App?” 66 Paula Andruss, “Social Shopping,” Marketing
81 Kevin Shanahan and Mike Hyman, “Motivators
Small Business Trends, March 7, 2011, http:// News , January 30, 2011, 22–23.
and Enablers of SCOURing: A Study of Online
smallbiztrends.com/2011/03/what-is-an-app.html 67 Matthew Boyle and Douglas MacMillan,
(accessed January 23, 2013). Piracy in the US and UK,” Journal of Business
“Wal-Mart’s Rocky Path from Bricks to Clicks,”
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48 “Half of All Adult Cell Phone Owners Have Apps Bloomberg Businessweek , July 25–July 31,
82 “Postage Postcards,” iTunes Preview, http://
on Their Phones,” Pew Internet and American Life 2011, 31–33; “Free Shipping with Site to ˜
itunes.apple.com/app/postage-postcards/
Project, November 2, 2011, http://pewinternet Store ,” Walmart, www.walmart.com/cp/Site-to-
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id312231322?mt=8# (accessed March 14, 2012);
.org/~/media/Files/Reports/2011/PIP_Apps- Store/538452 (accessed January 23, 2013).
Philip Michaels, “Macworld’s 2009 App Gems
Update-2011.pdf (accessed January 23, 2013). 68 Shayndi Raice, “The Man Behind Facebook’s
Awards,” Macworld , December 15, 2009, www
49 “State of the Appnation—A Year of Change Marketing,” The Wall Street Journal , February 3,
.macworld.com/article/145088/2009/12/app
and Growth in U.S. Smartphones,” Nielson 2012, B7; “About Sponsored Stories,” Facebook,
gems_2009.html?lsrc=top_1 (accessed January 23,
Wire , May 16, 2012, http://blog.nielsen.com/ www.facebook.com/help/?page=154500071282557
2013); “Company,” RogueSheep website, www
nielsenwire/?p=31891 (accessed January 16, 2013). (accessed February 13, 2012).
.roguesheep.com/company (accessed April 22,
50 Todd Wasserman, “5 Innovative Mobile Marketing 69 Eilene Zimmerman, “Small Retailers Open Up 2010); Brier Dudley, “Rogue Sheep Wins Apple’s
Campaigns,” Mashable, March 8, 2011, http://mash Storefronts on Facebook Pages,” The New York Stamp of Approval,” The Seattle Times , June 11,
able.com/2011/03/08/mobile-marketing-campaigns/ Times , July 25, 2012, www.nytimes.com/ 2009, seattletimes.nwsource.com/html/brierdud
(accessed February 13, 2012). 2012/07/26/business/smallbusiness/ ley/2009325474_brier11.html (accessed March 14,
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