Page 324 - Foundations of Marketing
P. 324

Product, Branding, and Packaging Concepts  |  Chapter 10  291



                            5                                                           Peerzada Abrar and Radhika P. Nair, “Airbus        18                                                  Arch G. Woodside and Wim Biemans,        35                                                   Chiranjeev Kohli and Rajheesh Suri, “Brand
                       Parts-Maker Dynamatic Acquires German   “Managing Relationships, Networks, and   Names That Work: A Study of the Effectiveness of
                       Automotive Component Maker Eisenwerke Erla,”   Complexity in Innovation, Diffusion, and Adoption   Different Brand Names,”  Marketing Management
                         The Economic Times , June 2, 2011,  http://articles  Processes,”  Business & Industrial Marketing  20   Journal  (Fall/Winter 2000), 112–120.
                       .economictimes.indiatimes.com 2011-06-02/  (July 2005): 335–338                                                           .       36                                 Don Clark, “A Record Patent Verdict,”  The Wall
                       news/29613018_1_automotive-business-new-   19  Rogers,  Diffusion of Innovations , 247–250.   Street Journal , December 27, 2012, B1–B2.
                       acquisition-manufacturing (accessed January 23,
                                                               20                         “Dictionary of Marketing Terms,” American        37                      International Trademark Association, “Fact Sheets:
                       2013  ).
                                                          Marketing Association,  www.marketingpower.com    Types of Protection—Trademarks vs. Generic
                            6                     “Janitorial and Housekeeping Cleaning Products:
                                                          (accessed February 28, 2012)  .    Terms,”  www.inta.org/TrademarkBasics/FactSheets/
                       USA 2010: Market Analysis and Opportunities,”
                                                               21                                 Warren Church, “Investment in Brand Pays   Pages/TrademarksvsGenericTermsFactSheet.aspx
                       The Kline Group,  www.klinegroup.com/reports/
                                                          Large Dividends,”  Marketing News , November 15,   (accessed July 12, 2013).
                       brochures/x30i/factsheet.pdf  (accessed January 23,
                                                          2006, p. 21.                            38                         “The Truth about Counterfeiting,” International
                       2013).
                                                               22                                       Bethany McLean, “Classic Rock,”  Fortune ,   Anti-Counterfeiting Coalition,  www.iacc.org/
                            7                             Purina Fancy Feast,  www.fancyfeast.com /
                                                          November 12, 2007, pp. 35–40.      about-counterfeiting/the-truth-about-counterfeiting
                       all-products/ (accessed January 23, 2013).
                                                                                             .php  (accessed January 16, 2013).
                                                               23                                                       C. D. Simms and P. Trott, “The Perception
                            8                                                   William P. Putsis Jr and Barry L. Bayus, “An        39                                           Michael Martina, “Chinese Authorities Find 22
                       Empirical Analysis of Firms’ Product Line   of the BMW Mini Brand: The Importance of   More Fake Apple Stores,”  Reuters , April 11, 2011,
                       Decisions,”  Journal of Marketing Research    Historical Associations and the Development of a    www.reuters.com/article/2011/08/11/us-apple-
                       (February 2001): 110–118.          Model,”  Journal of Product & Brand Management
                                                          15 (2006), 228–238.                china-fake-idUSTRE77A3U820110811  (accessed
                            9                         General Electric website, Products & Services,   January 16, 2013).
                                                               24                                 Douglas Holt, “Branding as Cultural Activism,”
                         http://www.ge.com/b2b  (accessed July 12, 2013)  .
                                                                                                  40                                       Dorothy Cohen, “Trademark Strategy Revisited,”
                                                          Emory Marketing Institute,  www.emorymi.com/
                            10                                                             Michael D. Johnson, Andreas Herrmann, and
                                                          holt.shtml  (accessed February 28, 2012).      Journal of Marketing  (July 1991), 46–59.
                       Frank Huber, “Evolution of Loyalty Intentions,”
                                                               25                                       Nigel Hollis, “Branding Unmasked,”  Marketing        41                                 Julie Jargon, “Starbucks Unveils New Coffee
                         Journal of Marketing  70 (April 2006), via
                       www.marketingpower.com .           Research  (Fall 2005), 24–29.      Makers,”  The Wall Street Journal , March 9, 2012,
                                                                                             B5.
                                                               26                                     David A. Aaker,  Managing Brand Equity:
                            11                  The Dettman Group,  www.doctorgadget.com
                                                                                                  42                                           Garland Pollard, “Pillsbury Spritz Air Freshener,
                       (accessed July 12, 2013).          Capitalizing on the Value of a Brand Name
                                                          (New York: Free Press, 1991), 16–17  .  Bad Brand Extension,” BrandlandUSA, January 26,
                            12                                           Narendra Rao, “The Keys to New Product   2010,  www.brandlandusa.com/2010/01/26/
                                                               27
                       Success (Part-1)—Collecting Unarticulated &   Don E. Schulz, “The Loyalty Paradox,”   pillsbury-spritz-air-freshener-bad-brand-extension/
                       Invisible Customer-Needs,”  Product Management     Marketing Management  (September/October   (accessed January 23, 2013).
                       & Strategy , June 19, 2007,  http://productstrategy  2005), 10–11.
                                                                                                  43                                                                  Shantini Munthree, Geoff Bick, and Russell
                       .wordpress.com/  (accessed April 1, 2010).         28                                           Nick Bunkley, “Toyota’s Sales Fall as G.M. and
                                                                                             Abratt, “A Framework for Brand Revitalization,”
                            13                                           Anne Marie Chaker, “Bracing for the Fake Sugar   Ford Gain,”  The New York Times , February 2,
                                                                                               Journal of Product & Brand Management  15
                       Rush,”  The Wall Street Journal , January 4, 2012,   2010,  www.nytimes.com/2010/02/03/
                                                                                             (2006): 157–167.
                        http://online.wsj.com/article/SB10001424052970  business/03auto.html  (accessed July 12, 2013).
                                                                                                  44                                                            Chris Pullig, Carolyn J Simmons., and Richard
                       203462304577138521022594412.html  (accessed        29                               “Wal-Mart Taps Agentrics to Support Great
                       January 23, 2013).                 Value Re-Branding, Private Label Development,”   G. Netemeyer, “Brand Dilution: When Do
                                                                                             New Brands Hurt Existing Brands?”  Journal of
                            14                                             Yukari Iwatani Kane and Miguel Bustillo,     Food Logistics , January 12, 2009,  www  Marketing  70 (April 2006).
                       “Laptop Sales Sapped by Tablet Frenzy,”  The Wall   .foodlogistics.com/web/online/News/Wal-Mart-
                       Street Journal , October 6, 2010, p. B1.    Taps-Agentrics-To-Support-Private-Label-       45                      “Nike + iPod,” Apple,  www.apple.com/ipod/
                                                          Development/8$2510  (accessed April 17, 2011).    nike/  ( accessed January 23 , 2013).
                            15                                                           Jonathan Welsh, “Two Crossovers Ahead of the
                       Class,”  The Wall Street Journal , August 28, 2009,        30                         “Market Profile,” Private Label Manufacturer’s        46                                          Lisa McTigue Pierce, “Startup Revs Up,”
                        http://online.wsj.com/article/SB10001  Association,  http://plma.com/storeBrands/sbt12    Packaging Digest , November 1, 2011,  www
                       424052970203706604574378532004773694  .html  (accessed January 23, 2013).    .packagingdigest.com/article/519759-Startup_
                       .html?KEYWORDS=crossovers  (accessed                                  revs_up.php  (accessed January 23, 2013).
                                                               31
                                                           Chiranjeev S. Kohli, Katrin R. Harich, and Lance
                       January 23, 2013); “KBB Sees Strong Hybrid
                                                          Lethesser, “Creating Brand Identity: A Study of        47                                             Annie Gasparro and Saabira Chaudhuri,
                       Growth in Used Market,” Auto Remarketing,   Evaluation of New Brand Names,”  Journal of   “Wendy’s Pigtailed Redhead Gets a Makeover,”
                       September 20, 2010,  www.autoremarketing.com/
                                                          Business Research 58 (2005), 1506–1515.      The Wall Street Journal , October 12, 2012, B4.
                       content/trends/kbb-sees-strong-hybrid-growth-
                                                               32                                                                          Jeff Bertolucci, “Google to Rename Picasa,        48                                           John Kalkowski, “NatureSweet Launches New
                       used-market  (accessed January 23, 2013).
                                                          Blogger, Reports Say,”  PC World , July 5, 2011,   Tomato Packaging,”  Packaging Digest , October 13,
                            16                                                                               Valerie Bauerlein, “U.S. Soda Sales Fell at
                                                           www.pcworld.com/article/235067/google_  2011,  www.packagingdigest.com/article/519611-
                       Slower Rate Last Year,”  The Wall Street Journal ,
                                                          to_rename_picasa_blogger_reports_say.html    NatureSweet_launches_new_tomato_packaging
                       March 25,2010,  http://online.wsj.com/article/
                                                          (accessed January 23, 2013); Allison Fass, “Animal   .php  (accessed January 23, 2013).
                       SB100014240527487042665045751417102133
                                                          House,”  Forbes , February 12, 2007, 72–75.         49                                                                         Linda Casey, “Pop Up Bowls Offer Convenient
                       38560.html  (accessed April 14, 2011); Jeremiah
                                                               33                                         Allison Ford, “Who’s Behind OPI’s Punny   Snacking with a View of Product Popping,”
                       McWilliams, “Diet Coke Passes Pepsi as Soft
                                                          Polish Names?” DivineCaroline, November 2011,     Packaging Digest , April 1, 2011,  www
                       Drinks Decline,”  Atlanta-Constitution Journal ,
                                                           www.divinecaroline.com/112923/119950-who-s-  .packagingdigest.com/article/517709-Pop_Up_
                       March 17, 2011,  www.ajc.com/business/diet-coke-
                                                          opi-s-punny-polish-names/2  (accessed   Bowls_offer_convenient_snacking_with_a_view_
                       passes-pepsi-875437.html  (accessed January 19,
                                                          January 23, 2013).                 of_product_popping.php  (accessed January 23,
                       2012).
                                                                                             2013); Lisa McTigue, “Heinz Debuts Retail
                                                               34                                 Dorothy Cohen, “Trademark Strategy,”  Journal
                       17 Adapted from Everett M. Rogers,  Diffusion of                      Version of Dip & Squeeze Ketchup Packet for
                                                          of Marketing  (January 1986), 63  .
                       Innovations  (New York: Macmillan, 1962): 81–86.
                         Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
                       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   319   320   321   322   323   324   325   326   327   328   329