Page 325 - Foundations of Marketing
P. 325

292       Part 4  |  Product and Price Decisions



                At-Home Use,”  Packaging Digest , September 20,   Coloradoan , February 26, 2003; Del I. Hawkins,   Eco-Friendly?”  The  New York  Times , June 25,
                2011,  www.packagingdigest.com/article/519383-  Roger J. Best, and Kenneth A. Coney,  Consumer   2007, A1.
                Heinz_debuts_retail_version_of_Dip_Squeeze_  Behavior , 8th ed. (Burr Ridge, IL: IrwinMcGraw-       b                                                                                             Christine Birkner, “Small Brands’ Star Turn,”
                Ketchup_packet_for_at_home_use.php  (accessed   Hill, 2001); David Kemp, Tour Connoisseur, New
                                                                                        Marketing News , November 30, 2012, 7; Leigh
                January 23, 2013).                 Belgium Brewing Company, personal interview
                                                                                      Buchanan, “The Fastest Growing Private Company
                                                   by Nikole Haiar, November 21, 2000; New
                     50                                                   Valerie Folkes and Shashi Matta, “The Effect   of 2011,”  Inc ., September 2011,  www.inc.com/
                                                   Belgium website,  www.newbelgium.com  (accessed
                of Package Shape on Consumers’ Judgment                               magazine/201109/inc-500-paul-hurley-ideeli-
                                                   February 11, 2013); Lisa Sanders, “This Beer Will
                of Product Volume: Attention as a Mental                              americas-fastest-growing-company.html  (accessed
                                                   Reduce Your Anxiety,” Advertising Age, January
                Contaminant,”  Journal of Consumer Research                           November 21, 2012); Jayne O’Donnell, “Ideeli
                                                   17, 2005, 25; Bryan Simpson, “New Belgium
                (September 2004): 390.                                                Flash Sale Site Sells High Fashion for Less,”  USA
                                                   Brewing,”  http://college.hmco.com/  Today , November 17, 2011,  http://usatoday30
                     51                                                                            Steve Everly, “Regulators Target Ink Cartridges,”
                                                   instructorscatalog/misc/new_belgium_brewing.pdf ;   .usatoday.com/money/industries/retail/story/2011-
                   Tennessean.com  , January 17, 2010,  www
                                                   Karlene Lukovitz, “New Belgium Brewing Gets   11-17/ideeli-fashion-bargain-site/51275578/1
                . tennessean.com ; “NCWM Task Group in Printer
                                                   ‘Hopped Up’,”  Media Post News , February 3,   (accessed November 21, 2012).
                Ink and Toner Cartridges,” National Conference on
                                                   2012,  www.mediapost.com/publications/article/
                Weights and Measures,  www.ncwm.net/content/                               c                                                                                                                       Reed Albergotti and Mike Esterl, “New York
                                                   121806/new-belgium-brewing-gets-hopped-up
                ink  (accessed January 23, 2013); “NCWM Task                          Probes Energy-Drink Makers,”  Wall Street Journal ,
                                                   .html#axzz2KdWmDcvF  (accessed February 11,
                Group on Printer and Ink and Toner Cartridges,”                       August 28, 2012,  http://online.wsj.com/
                                                   2013); “The Tinkerer,” YouTube, August 19,
                  The National Conference on Weights and                              article/SB100008723963904442305045776
                                                   2012, www.youtube.com/watch?v=KCnzyX-x-
                Measures,”   www.ncwm.net/content/ink  (accessed                      15690249123150.html  (accessed August 31,
                                                   WQ&feature=youtube_gdata_player (accessed
                January 16, 2013).                                                    2012); “Energy Drink Makers Face NY Attorney
                                                   February 11, 2013).
                                                                                      General Probe,”  Reuters . August 28, 2012,  http://
                     52                                           Felix Gillette, “‘Made in USA’ Still Sells,”
                                                                                      in.reuters.com/article/2012/08/28/us-drinks-
                  Bloomberg Businessweek , October 11, 2012,       Feature Notes      probe- dINL4E8JS1Q220120828  (accessed August
                 www.businessweek.com/articles/2012-10-11/
                                                     a                                                                                                                                                           Paul Keegan, “The Trouble with Green Ratings,”   31,2012); “Energy Drinks Under Scrutiny,”
                made-in-usa-still-sells  (accessed January 16, 2013).
                                                     CNNMoney , July 13, 2011,  http://money.cnn    Bloomberg Businessweek , September 3–September
                     53                  Federal Trade Commission,  www.ftc.gov       9, 2012, 24; Judy Keen, “Chicago Mulls Ban on
                                                   .com/2011/07/12/technology/problem_green_
                (accessed July 12, 2013).                                             Energy Drinks,”  USA Today , February 4, 2013, 3A.
                                                   ratings.fortune/index.htm  (accessed January 23,
                     54                                                                                                                                                                                                                                                                                                     Paul Seprenard, “Climate Change in Our Own   2013); Matthew McDermott, “Is Noise Really Why        d                                                                                                         Emanuella Grinberg, “Made in Am
                Back Yard,”  St. Petersburg (Florida) Times , March   SunChips Should Ditch Bioplastic Packaging,”   Short List,”  CNN Living , July 23, 2012, www.cnn
                2, 2010, 7A; Jennifer Wang, “Brewing     Treehugger , October 5, 2010,  www.treehugger  .com/2012/07/13/living/made-in-america/index
                Big (With a Micro Soul),”  Entrepreneur ,   .com/corporate-responsibility/is-noise-really-why-  .html  (accessed October 28, 2012); Catherine New,
                November 2009,  www.entrepreneur.com/magazine/   sunchips-should-ditch-bioplastic-packaging.html    “Made in America Is a Luxury Label That Will
                entrepreneur/2009/november/203698  (accessed January 23, 2013); Bruce Geiselman,   Cost You,”  Huffington Post Money , September
                .html  (accessed February 11, 2013); Robert Baun,   “Aisle 7 for Eco Options,”  Waste News , April 30,   18, 2012,  www.huffingtonpost.com/2012/09/17/
                “What’s in a Name? Ask the Makers of Fat Tire,”   2007, 35; Home Depot,  www.homedepot.com ,   made-in-america-the-luxury-label-will-cost-
                The [Fort Collins] Coloradoan, October 8, 2000,   “Home Depot Hammers Out Eco Options ID   you_n_1891127.html  (accessed October 28, 2012);
                E1, E3; Julie Gordon, “Lebesch Balances Interests   Program,”  Brandweek , April 23, 2007, 5; Clifford   Martin Marks, “Made in the U.S.A.,”  The Wall
                in Business, Community,”  The [Fort Collins]   Krauss, “Can They Really Call the Chainsaw   Street Journal , October 6–7, 2012, D1–D2.
























                         Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
                       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   320   321   322   323   324   325   326   327   328   329   330