Page 58 - Foundations of Marketing
P. 58

Customer-Driven Strategic Marketing  |  Chapter 1  25




                             NOTES


                              1                                                                                                                                                 13                                           25
                        Jim Edwards, “How Chipotle's Business   Mike Esterl, “With Soda on Defensive, Machines   “Hewlett-Packard Replaces Leo Apotheker with
                       Model Depends On NEVER Running TV   Will List Calories,”  The Wall Street Journal ,   Meg Whitman,” BBC News, September 23, 2011,
                       Ads,”  Business Insider , March 16, 2012,  http://  October 9, 2012, p. B3.     www.bbc.co.uk/news/business-15028509  (accessed
                       articles. businessinsider.com/2012-03-16/                             February 3, 2012); James B. Stewart, “For
                                                                14
                                                           Ajay K. Kohli and Bernard J. Jaworski, “Market
                       news/31199897_1_chipotle-advertising-marketing                        Seamless Transitions, Don’t Look to Hewlett,”  The
                                                          Orientation: The Construct, Research Propositions,
                       (accessed September 13, 2012); “Chipotle                              New York Times , August 26, 2011,  www.nytimes.
                                                          and Managerial Implications,”  Journal of
                       Selects MicroStrategy as its Enterprise Business                      com/2011/08/27/business/for- seamless-transitions-
                                                          Marketing  (April 1990): 1–18; O. C. Ferrell,
                       Intelligence Solution,”  Market Watch , August 21,                    at-the-top-dont-consult-hewlett-packard.
                                                          “Business Ethics and Customer Stakeholders,”
                       2012,  www.marketwatch.com/story/chipotle-                            html?pagewanted=all  (accessed February 3, 2012).
                                                            Academy of Management Executive  18 (May
                       selects-microstrategy-as-its-enterprise-business-
                                                          2004): 126–129.                          26                                                                  Jacquelyn S. Thomas, Robert C. Blattberg, and
                       intelligence- solution-2012-08-21  (accessed
                                                                15                                  “Starbucks CEO Howard Schultz Is All Abuzz,”   Edward J. Fox, “Recapturing Lost Customers,”
                       September 13, 2012); Jefferson Graham, “Chipotle                        Journal of Marketing Research  (February 2004):
                                                            CBS News , March 27, 2011,  www.cbsnews.com/
                       Resists Tech Automation at Restaurants,”  USA                         31–45.
                                                          stories/2011/03/27/business/main20047618.shtml
                       Today , August 16, 2012,  www.usatoday.com/
                                                          (accessed March 30, 2011).               27                                                      Jagdish N. Sheth and Rajendras Sisodia,
                       tech/columnist/talkingtech/story/2012-08-15/
                                                                16                                                                   “More Than Ever Before, Marketing Is under
                       talking-tech-chipotle-app/57079794/1  (accessed   Eugene W. Anderson, Claes Fornell, and Sanal
                                                                                             Fire to Account for What It Spends,”  Marketing
                       September 13, 2012); Joel Stein, “The Fast Food   K. Mazvancheryl, “Customer Satisfaction and
                                                                                             Management  (Fall 1995): 13–14.
                       Ethicist,”  Time , July 23, 2012, pp. 39–44.    Shareholder Value,”  Journal of Marketing  (October
                                                                                                   28
                                                          2004): 172–185.                     Stephen L. Vargo and Robert F. Lusch, “Service-
                             2
                        Definition of Marketing,” American Marketing
                                                                17                                               Dominant Logic: Continuing the Evolution,”
                       Association,  www.marketingpower.com/  Xeuming Luo and Christian Homburg,     Journal of the Academy of Marketing Science
                       AboutAMA/Pages/DefinitionofMarketing.aspx    “Neglected Outcomes of Customer Satisfaction,”     36 (2008): 1–10.
                       (accessed July 7, 2010).             Journal of Marketing  70, April 2007.
                                                                                                   29                          “Whole Foods Market’s Core Values,” Whole
                             3                                  18            Kohli and Jaworski, “Market Orientation: The
                        “Vans, Inc.,” www.jiffynotes.com/a_study_guides/
                                                                                             Foods,  www.wholefoodsmarket.com/values/
                       book_notes/cps_03/cps_03_00479.html  (accessed   Construct, Research Propositions, and Managerial
                                                                                             corevalues.php  (accessed January 10, 2012).
                       December 27, 2010).                Implications.”
                                                                                                   30                                                      Chezy Ofir and Itamar Simonson, “The Effect
                             4                                                                           19                                              Kwaku Atuahene-Gima, “Resolving the
                        “Recreational Equipment Incorporated (REI): A
                                                                                             of Stating Expectations on Customer Satisfaction
                       Responsible Retail Cooperative,” in O. C. Ferrell,   Capability-Rigidity Paradox in New Product
                                                                                             and Shopping Experience,”  Journal of Marketing
                       John Fraedrich, and Linda Ferrell,  Business Ethics:   Innovation,”  Journal of Marketing  69 (October
                                                                                             Research  XLIV (February 2007), 164–174.
                       Ethical Decision Making and Cases , 9th ed.   2005): 61–83.
                                                                                                   31                                                      Robert W. Palmatier, Lisa K. Scheer, and
                       (Mason, OH: South-Western Cengage Learning,         20                                                                     Gary F. Gebhardt, Gregory S. Carpenter,
                       2013), 466–475.                    and John F. Sherry Jr., “Creating a Market     Jan-Benedict E. M. Steenkamp, “Customer Loyalty
                                                                                             to Whom? Managing the Benefits and  Risks of
                             5                            Orientation,”  Journal of Marketing  70 (October
                        “The History of Subway,”  www.subway.com/                            Salesperson-Owned Loyalty,”  Journal of Marketing
                       subwayroot/About_Us/History.aspx?icid=  2006),  www.marketingpower.com .
                                                                                             Research  XLIV (May 2007), 185–199.
                       About%20Us:%20Promo:%20Unit%201:%20        21                                “eBay Acquires Recommendation Engine Hunch.
                                                                                                   32                                                                Edward C. Baig, “Mobile Payments Gain
                       History:%20W6:%202012  (accessed   com,” Business Wire, November 21, 2011,  www.
                       December 7, 2012).                 businesswire.com/news/home/20111121005831/  Traction,”  USA Today , August 11, 2011, 1A–2A;
                                                                                             Jefferson Graham, “Starbucks Expands Mobile
                             6                                           en/eBay-Acquires-Recommendation-Engine-
                        Molly Soat, “Virtual Development,”  Marketing
                                                                                             Payments to 6,800 Sites,”  USA Today , January 19,
                       News , May 31, 2012, p. 10.        Hunch.com  (accessed January 11, 2012).
                                                                                             2011, 1B.
                             7                                  22                                                                  Sunil Gupta, Donald R. Lehmann, and Jennifer
                        “Impaired Driving,” NHTSA,  www.nhtsa.gov/                                 33                                  “Carting Away the Oceans Infographic,”
                       Impaired  (accessed December 7, 2012).    Ames Stuart, “Valuing Customers,”  Journal of     Greenpeace , 2012,  www.greenpeace.org/
                                                          Marketing Research  (February 2004): 7–18.
                             8
                        Campbell’s Kitchen,  www.campbellskitchen.com/                       usa/en/campaigns/oceans/seafood/Carting-
                                                                23
                       RecipeCategoryHome.aspx?fbid=DKtnA8n1vQ0    “Bazaarvoice Enables Rubbermaid to Listen,   Away-the-Oceans-Infographic/  (accessed
                       (accessed December 7, 2012).       Learn, and Improve Products Based on Customer   December 7, 2012).
                                                          Conversations,” Business Wire, January 21,
                             9                                                                             34                                                                                                                                                                                             New Belgium website, newbelgium.
                        Rajneesh Suri, Chiranjeev Kohli, and Kent B.
                                                          2010,  www.businesswire.com/portal/site/home/
                       Monroe, “The Effects of Perceived Scarcity on                         com (accessed March 27, 2012); “New
                                                          permalink/?ndmViewId=news_view&newsId=2010
                       Consumers’ Processing of Price Information,”                          Belgium Brewing: Ethical and Environmental
                                                          0121005613&newsLang=en  (accessed January 12,
                         Journal of the Academy of Marketing Science  35                     Responsibility,” in O. C. Ferrell, John Fraedrich,
                                                          2012); “User-Generated R&D: Clay Shirky Explains
                       (2007): 89–100.                                                       and Linda Ferrell,  Business Ethics: Ethical
                                                          How to Feed Innovation with Customer Insights,”
                             10                                                              Decision Making and Cases , 9th ed. (Mason,
                        Natalie Mizik and Robert Jacobson, “Trading Off
                                                          Bazaarvoice, May 3, 2011,  www.bazaarvoice.com/  OH: South-Western Cengage Learning, 2013),
                       Between Value Creation and Value Appropriation:
                                                          blog/2011/05/03/user-generated-rd-clay-shirky-  355–363; “New Belgium Brewery,” Amalgamated,
                       The Financial Implications and Shifts in Strategic
                                                          explains-how-to-feed-innovation-with-customer-   http://amalgamatednyc.com/project/tinkerer/
                       Emphasis,”  Journal of Marketing  (January 2003):
                                                          insights/  (accessed January 12, 2012).    (accessed March 27, 2012);Norman Miller, “Craft
                       63–76.
                                                                24
                                                           Pradeep Korgaonkar and Bay O’Leary,   Beer Industry Continues to Grow,”  PJ Star ,
                             11
                        Kasey Wehrum, “How May We Help You?”  Inc. ,
                                                          “Management, Market, and Financial Factors   March 26, 2012,  www.pjstar.com/community/
                       March 2011, 63–68.
                                                          Separating Winners and Losers in e-Business,”   blogs/beer-nut/x140148153/Craft-Beer-industry-
                             12
                        O. C. Ferrell and Michael Hartline,  Marketing     Journal of Computer-Mediated Communication    continues-to-grow  (accessed March 27, 2012);
                       Strategy . (Mason, OH: South-Western, 2005), 108.    11, no. 4 (2006): article 12.    “COLLABEERATIONS,” Elysian Brewing
                         Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
                       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   53   54   55   56   57   58   59   60   61   62   63