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Unit 5




                                                 FIGURE 15-9 Cash flow changes in most businesses from month to
                                                 month. Businesses must plan to deal with cash shortages and excesses.

                                                 (Thousands)
                                                 120

                                                 105
                                                  90
                                                                         Shortage          Excess
                                                  75                     of Cash           of Cash

                                                  60                                                     Cash Receipts
                                                                                                         Cash Payments
                                                  45
                                                  30

                                                   0
                                                      SEPT.   OCT.    NOV.   DEC.    JAN.   FEB.   MAR.




                                                That means that even during the month of high sales, not a great deal of cash is
                                                generated. The need for cash is greatest during September, October, and November
                                                when the company buys its inventory of pianos to sell. It needs large sums of cash
                                                to pay for the pianos, for sales promotions such as advertising, and for regular
                                                operating expenses. The cash flowing out of the company from October through
                                                December is greater than the cash flowing in.
                                                   Larger amounts of cash start to flow in during December from customers who
                                                pay cash for their purchases. Credit customers who purchased in December, how-
                                                ever, will make cash payments in January, February, and March. During these three
                                                months, the flow of cash coming into the business will be greater than the cash
                                                going out. From this information, managers can plan for short-term borrowing
                                                during times of cash shortage. They can also plan when to make any needed large
                                                purchases, so that their payments will be due when they have cash available to
                                                pay them.
                  Teamwork tip                  WORKING CAPITAL



                                                Working capital is the difference between current assets and current liabilities. The
                  Teams that rely on technol-   word current refers to assets and liabilities that are expected to be exchanged
                  ogy to do most of their work  for cash within one year or less, such as accounts receivable and payable. For
                  must be careful in the ways   example, companies expect most customers to pay for their credit purchases
                  they communicate with each    within a year. Therefore, accounts receivable are current assets. Similarly, com-
                  other. Many people are        panies expect to pay for their credit purchases in accounts payable within a
                  uncomfortable relying on      year, so accounts payable are current liabilities.
                  technology to communicate        When current assets are much larger than current liabilities, businesses
                  rather than meeting face-to   are better able to pay current liabilities. The amount of working capital is one
                  face. They feel that seeing   indicator that a business can pay its short-term debts. Businesses with large
                  people’s faces, gestures, and  amounts of working capital usually find it easier to borrow money, because
                  body language brings more     lenders feel assured that these businesses will have the means to repay their
                  meaning to their words. New   loans. The working-capital analysis for the Crown Corporation is shown in
                  technologies that combine     Figure 15-10. Notice that the numbers used in the analysis are the current
                  audio, video, text, and visu-  assets and current liabilities drawn from the company’s balance sheet shown
                  als help reduce that anxiety.  in Figure 15-6.



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