Page 418 - Business Principles and Management
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Chapter 15 • Business Financial Records




                         FIGURE 15-7 The income statement describes a businessÕ s profit or loss
                         during a specified time period.

                          Crown Corporation
                          Income Statement
                          For the Year Ending December 31, 20--

                            Revenue from Sales                   $800,000
                            Cost of Goods Sold                    440,000
                                Gross Profit                                       $360,000
                            Operating Expenses
                                Salaries and Wages               $160,000
                                Advertising and Promotion         48,000
                                Depreciation                      32,000
                                Utilities                         20,000
                                Supplies Used                     12,000
                                Other                              8,000
                            Total Operating Expenses                                280,000
                            Net Profit (before Taxes)                              $  80,000







                        Crown Corporation is $360,000, which is calculated by subtracting the cost of
                        goods sold ($440,000) from sales revenue ($800,000).
                           Expenses needed to operate the business during the year are listed next on the
                        income statement. Operating expenses are all expenses not directly associated
                        with creating or buying merchandise the business sells. For example, businesses
                        spend money on advertising, supplies, and maintenance. For Crown Corporation,
                        operating expenses total $280,000. On the income statement, operating expenses
                        are subtracted from gross profit, $360,000, to arrive at the net profit or “bottom
                        line,” $80,000.
                           The net result of the business activity reported in the form of revenue, cost of
                        goods sold, expenses, and profit on the income statement appears in one form
                        or another on the balance sheet. For the Crown Corporation, the net profit of
                        $80,000 will be added to its assets (left side of the balance sheet) and capital (right
                        side of the balance sheet). Thus, the two sides of the balance sheet will still balance.

                        VALUE OF INCOME STATEMENT INFORMATION
                        The manager of Crown Corporation, and others who review the income statement,
                        can learn a great deal about the business. Specifically, the total deductions from the
                        $800,000 in revenue are $720,000, which consists of cost of goods sold ($440,000)
                        and operating expenses ($280,000). The manager can also see that the net profit
                        before taxes—$80,000—is a rather small part of the total revenue. Both of these
                        observations might warn of a possible problem with high costs relative to income.
                           The Crown Corporation can improve its financial controlling and budget plan-
                        ning by doing an item-by-item analysis of the income statement, such as that shown
                        in the first two columns of numbers in Figure 15-8 (see p. 406). Each expenditure



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