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Chapter 19 • Product Planning and Production Management



                        most of the customers can be found in one
                        part of the country, when they need the prod-
                        ucts regularly and rapidly, or when trans-
                        portation costs of the finished products will
                        be very high.
                           Manufacturers that supply parts for the
                        auto industry usually locate near the automo-
                        bile production facilities. Some companies
                        locate near seaports if they have important
                        markets in other countries. Because soft drink
                        companies must provide a regular, fresh
                        supply of their product to many stores and
                        businesses, they have bottling plants and
                        distribution centers in most cities to reduce  PHOTO: © GETTY IMAGES/PHOTODISC.
                        transportation costs.
                           Today some states are developing large
                        air freight centers. These are airports that are
                        surrounded by efficient distribution centers
                        and have easy access to interstate highways
                        and rail lines. Air freight centers are being
                        created to attract manufacturing businesses
                        that need to ship products quickly by air.                               What factors influence the
                                                                                                 location of a manufacturing
                        ECONOMIC AND LEGAL FACTORS                                               business?
                        A company also considers the type and amount of taxes it must pay in the loca-
                        tion of its manufacturing facilities. Some cities offer reduced tax rates or may
                        even waive some taxes for several years to encourage new businesses to locate
                        there. Others have taxes on inventory and equipment that increase the costs of
                        business operations. Most towns and cities use zoning laws to restrict where
                        businesses can locate and how they can operate. Environmental regulations con-
                        trol the use of water and energy as well as require businesses to avoid polluting
                        the water, air, and land.


                                     CHECKPOINT

                                     Why have some U.S. manufacturers relocated to China?







                        Production Planning

                        Developing a production plan can be compared to planning a meal. All the ingre-
                        dients must be available in the right quantities and at the right time. Cooking
                        utensils need to be assembled. Some foods require longer cooking times than
                        others, so preparation of each item must begin at the correct time. If scheduled
                        and completed correctly, all the dishes can be served at the same time.
                           When planning production, the company identifies all the resources required
                        to produce the product and estimates when each will be needed and in what
                        quantity. Because production occurs over a period of time and in a sequence, the
                        company will not need all resources at once. If the company receives the materials



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