Page 102 - Using MIS
P. 102

Guide






            eGoCentriC verSuS empathetiC thinKinG






            As stated earlier, a problem is a perceived differ-  from the professor’s point of view. Students who do not
            ence between what is and what ought to be. When develop-  come to class cause extra work for their professors. It does
            ing information systems, it is critical for the development   not matter how valid your reason for not attending class;
            team to have a common definition and understanding of   you may actually have been contagious with a fever of 102.
            the problem. This common understanding can be difficult   But, no matter what, your not coming to class is more work
            to achieve, however.                                 for your professor. He or she must do something extra to
               Cognitive scientists distinguish between egocentric   help you recover from the lost class time.
            and empathetic thinking. Egocentric thinking centers on   Using empathetic thinking, you would do all you can
            the self; someone who engages in egocentric thinking con-  to minimize the impact of your absence on your professor.
            siders his or her view as “the real view” or “what really is.” In   For example, you could say, “I couldn’t come to class, but
            contrast, those who engage in empathetic thinking consider   I got the class notes from Mary. I read through them, and I
            their view as one possible interpretation of the situation   have a question about establishing alliances as competitive
            and actively work to learn what other people are thinking.  advantage. . . . Oh, by the way, I’m sorry to trouble you with
               Different experts recommend empathetic thinking for   my problem.”
            different reasons. Religious leaders say that such thinking is   Before we go on, let’s consider a corollary to this sce-
            morally superior; psychologists say that empathetic think-  nario: Never, ever, send an email to your boss that says, “I
            ing leads to richer, more fulfilling relationships. In business,   couldn’t come to the staff meeting on Wednesday. Did we
            empathetic thinking is recommended because it is smart.   do anything important?” Avoid this for the same reasons as
            Business is a social endeavor, and those who  can under-  those for missing class. Instead, find a way to minimize the
            stand others’ points of view are always more effective. Even   impact of your absence on your boss.
            if you do not agree with others’
            perspectives, you will be much
            better  able  to  work  with  them  if
            you understand their views.
               Consider an example. Sup-
            pose you say to your MIS profes-
            sor, “Professor Jones, I couldn’t
            come to class last Monday. Did we
            do anything important?” Such a
            statement is a prime example of
            egocentric thinking. It takes no ac-
            count of your professor’s point of
            view and implies that your profes-
            sor talked about nothing impor-
            tant. As a professor, it is tempting
            to say, “No, when I noticed you
            weren’t there, I took out all the im-
            portant material.”
               To engage in empathetic
            thinking, consider this situation
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