Page 107 - Using MIS

Case Study 2 75
CaSe Study 2

Eating Our Own Dog Food

Dogfooding is the process of using a product or idea that you You may be asking, “So what?” Well, this text was developed
develop or promote. The term arose in the 1980s in the software by a collaborative team, using Office 365 Professional and
industry when someone observed that the company wasn’t us- many of the techniques described in this chapter. We dog-
ing the product it developed. Or “they weren’t eating their own fooded the ideas and products in this chapter.
dog food.” Wikipedia attributes the term to Brian Valentine, test Figure 2-28 shows a diagram of the process that transforms
manager for Microsoft LAN Manager in 1988, but I recall using a draft chapter in Word, PowerPoint, and PNG image format
the term before that date. Whatever its origin, if, of their own ac- into PDF pages. You will learn more about process diagrams
cord, employees choose to dogfood their own product or idea, like this in Chapter 10. For now, just realize that each column
many believe that product or idea is likely to succeed. represents the activities taken by a role, which in this case is a

Authors Developmental Editor Acquisitions Editor Production Editor Copy Editor

Draft
Queries
Resolve
Submit Chapter Review Chapter Marketing-Based
Text and Art Issues
Response
Draft Queries

Respond to Query Submit Complete Completed Chapter Draft Submit Text to
Queries About Responses Draft to Pearson Copy Editor Chapter Copy Edit Chapter
Text
Draft Production
Chapter Art

Approve Chapter Chapter Art
Art Prepare Art

Chapter Art Revisions Produce PDF Pages

Copyedited Chapter Text
Chapter Text Revisions Approve Chapter
Text Chapter Text Revisions

Review Review Copyedited Copyedited Chapter Text
Copyedited Copy Edit Submit Prepared
Queries
Chapter Text Chapter Text Chapter Text

Figure 2-28
Chapter Development Process