Page 9 - Using MIS

Contents xiii

Choosing the Set for Your Team 65
Don’t Forget Procedures and People! 66
Q9 2025? 67

• Security Guide: Securing Collaboration 68
• Guide: Egocentric Versus Empathetic Thinking 70

Case Study 2: Eating Our Own Dog Food 75

3: STraTeGy and InforMaTIon
SySTeMS 81

Q1 How Does Organizational Strategy Determine Information
Systems Structure? 83

Q2 What Five Forces Determine Industry Structure? 84

Q3 How Does Analysis of Industry Structure Determine
Competitive Strategy? 85
• Ethics: Yikes! Bikes 86
Q4 How Does Competitive Strategy Determine Value Chain
Structure? 88

Primary Activities in the Value Chain 88
Support Activities in the Value Chain 89
Value Chain Linkages 90
Q5 How Do Business Processes Generate Value? 90

Q6 How Does Competitive Strategy Determine
Business Processes and the Structure of Information
Systems? 92

Q7 How Do Information Systems Provide Competitive
Advantages? 94
Competitive Advantage via Products 95
Competitive Advantage via Business Processes 95
How Does an Actual Company Use IS to Create Competitive
Advantages? 96
How Does This System Create a Competitive Advantage? 97
Q8 2025? 99

• Security Guide: Differentiating on Security 100
• Guide: Your Personal Competitive Advantage 102

Case Study 3: The Amazon of Innovation 106