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The Channels of Nonverbal Communication   99

                      TAble 5.3  Five body Movements
                      What other examples can you think of for these five movements?

                                   Name and Function                              examples
                                   EMBLEMS directly translate words or phrases; they are    “OK” sign, “come here” wave, hitchhiker’s sign
                                   especially culture specific.

                                   ILLUSTRATORS accompany and literally “illustrate”    Circular hand movements when talking of a circle; hands
                                   verbal messages.                               far apart when talking of something large
                                   AFFECT DISPLAYS communicate emotional meaning.  Expressions of happiness, surprise, fear, anger, sadness,
                                                                                  disgust/contempt
                                   REGULATORS monitor, maintain, or control the speech   Facial expressions and hand gestures indicating “keep
                                   of another.                                    going,” “slow down,” or “what else happened?”
                                   ADAPTORS satisfy some need.                    Scratching your head





                      body appearance  Your general body appearance also communicates. Height, for
                      example, has been shown to be significant in a wide variety of situations. Tall presidential
                      candidates have a much better record of winning elections than do their shorter opponents.
                      Tall people seem to be paid more and are favored by personnel interviewers over shorter job
                      applicants (Keyes, 1980; Knapp & Hall, 2009). Taller people also have higher self-esteem and
                      greater career success than do shorter people (Judge & Cable, 2004).
                          Your body also reveals your race, through skin color and tone, and may even give clues
                      as to your nationality. Your weight in proportion to your height also will communicate mes-
                      sages to others, as will the length, color, and style of your hair.
                          Your general attractiveness, which includes both visual appeal and pleasantness of person-
                      ality, is also a part of body communication. Attractive people have the advantage in just about
                      every activity you can name. They get better grades in school, are more
                      valued as friends and lovers, and are preferred as coworkers (Burgoon,
                      Guerrero, & Floyd, 2010). Not surprisingly, positive facial expressions
                      contribute to the perception of attractiveness for both men and women
                      (Koscriski, 2007).


                      FacIal cOMMuNIcatION
                      Throughout your communication interactions, your face communi-
                      cates many things, especially your emotions. In fact, facial move-
                      ments alone seem to communicate the degree of pleasantness, agree-
                      ment, and sympathy felt; the rest of the body doesn’t provide any
                      additional information in those realms. But for other aspects—for
                      example, the intensity with which an emotion is felt—both facial
                      and bodily cues enter in (Graham, Bitti, & Argyle, 1975; Graham &
                      Argyle, 1975). These cues are so important in communicating your
                      full meaning that graphic representations are now commonly used
                      in electronic communication. On the Internet, emoticon buttons to   ViewpOINts
                      help you encode your emotions graphically are now common.
                      (See again Table 5.1, which identified some of the more common   the Importance of appearance
                        emoticons.)                                                 On a 10-point scale, with 1 indicating “not at all important”
                          Some nonverbal research claims that facial movements may   and 10 indicating “extremely important,” how important is
                      communicate at least the following eight emotions: happiness, sur-  body appearance to your own romantic interest in another
                      prise, fear, anger, sadness, disgust, contempt, and interest (Ekman,   person? Do the men and women you know conform to the
                                                                                    stereotypes that say males are more concerned with the
                      Friesen, & Ellsworth, 1972). Try to communicate surprise using only   physical and females more concerned with personality?
                      facial movements. Do this in front of a mirror and try to describe in
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