Page 153 - Introduction to Business
P. 153

4

                    Small Business



                    and Entrepreneurship

















                    Introduction                              Learning Objectives
                    What Is a Small Business?                 After studying this chapter, you should be able to

                    What Is the Role of Small Business Firms?  1  Explain why small business is
                     Creative Destruction                         important.
                     Invention and Innovation                  2  Discuss the ways government can
                     Job Opportunities                            support small business enterprises.
                     Globalization                             3  Describe the personal qualities and

                    Government Support of Small Business          training needed to be a successful
                                                                  entrepreneur, including the cases of
                    Who Is an Entrepreneur?                       women and minorities in small
                     Personal Qualities                           business.
                     Education and Training                    4  List and briefly define each of the
                     Women in Small Business                      essential components of a business
                     Ethnic and Immigrant Small Business          plan.
                    Developing a Business Plan                 5  Compare the different small business
                                                                  organizational forms, including sole
                     Essential Components
                                                                  proprietorships, partnerships,
                     Business Ideas
                                                                  corporations, and franchises.
                     Seed Money
                                                               6  Evaluate key small business
                     Initial Production and Sales
                                                                  management decisions, including
                     Creating Value
                                                                  hiring employees, ethics issues, family
                    Forms of Small Business Organizations         business benefits and costs, going
                                                                  public versus staying private, and
                     Sole Proprietorships and Partnerships
                                                                  controlling internal and external
                     Corporations and Franchises
                                                                  business risks.
                    Small Business Management Decisions
                     Hiring Employees
                     Ethics in Entrepreneurship
                     Running a Family Business
                     Going Public Versus Staying Private
                     Controlling Business Risks
                    Careers in Small Business


                                                                                                                127

                 Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
   148   149   150   151   152   153   154   155   156   157   158