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234     PART 2  Managing Business Behavior






                                Provide support or rewards when desired work is done well, and reprimand employees who do not do the expected  Encourage good employee behavior (working smart, being punctual, neat, etc.) with rewards (salary increases, promotion, awards, etc.) and discourage unacceptable behavior (tardiness, sloppiness,  reprimanding (decreased responsibilities, reduced pay, demotion, etc.) those  Both manufacturing and service companies try to handle the reinforcemen





                          Reinforcement  Theory  work.        gossiping, etc.) by  employees.  employees.





















                     Contemporary Motivation Theories  Equity Theory  Keep employees motivated by treating those who exhibit similar skills and performance fairly. Employees’ “outcomes- to-input” ratio must be  equitable.  The outcomes (wages, benefits, promotion, and awards) of employees with similar background (education level, professional experience) and work output should be  comparable.  Most companies strive to equity in the workplace enforce with the help of clearly defined j

















                                The relationship between  employee’s effort, performance, and corporate rewards must be clearly defined to enable employees to achieve  Employee’s job performance requirements must be made clear and should be attainable. In addition, the link between performance and reward structure must be made  Industries where an employee’s output can be quantified vis-à-vis production goals,   e.g., piece-rate work.  In some industries, an employee’s performance is






                          Expectancy  Theory  their goals.  transparent.                              evaluation.







             (Cont.) Evolution of Motivation Theories




             EXHIBIT 7.2        Enabler        Approach                     Application  (examples)  Theory’s   Weakness









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