Page 332 - Introduction to Business

306 PART 3 Marketing

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True/False Questions 3. Which of the following does not explain the
Please indicate if the following statements are true or success of niche marketing programs?
false: a. Needs of specific markets are recognized.
1. Services account for about 80 percent of b. Markets can be served quickly.
our nation’s gross domestic product. c. Effective use of limited resources occurs.
d. Clear-cut visions of markets to be served
2. Perception is a type of psychological vari-
or not to be served are obtained.
able.
e. There is a lack of focus.
3. The real self is the person you would like to
4. Which state has the largest population?
be.
a. California
4. Culture and subculture are types of socio-
b. Texas
logical variables.
c. New York
5. Dissonance can occur after a purchase has
d. Ohio
been made but before it is used.
e. Delaware
6. Governments account for about 25 percent
5. Which of the following refers to cues and
of all purchases made in the United States.
stimuli from our physical surroundings?
7. Japan has the world’s largest gross domestic
a. Learning
product.
b. Perception
8. Inflation involves the economic situation c. Motives
where steep price increases are occurring. d. Attitudes
9. Secondary information is information that e. Self-concept
is already available. 6. Which of the following is not part of a
10. Databases are banks of information that person’s self-concept?
companies have about their individual a. Self-image
customers. b. Self-denial
c. Ideal image
Multiple-Choice Questions
d. Looking-glass self
Choose the best answer. e. Real self
1. Which of the following is not part of the 7. The most populous country in the world is
marketing environment?
a. Russia.
a. Competition b. the United States.
b. Colleges and universities c. China.
c. Technology d. India.
d. Economy e. Canada.
e. Culture
8. Most of the countries with low per capita
2. A company makes a profit of $5 million on incomes are located in
revenues of $50 million. By dividing
a. South America.
$5 million by $50 million, we obtain
b. Europe.
a. profit margin. c. the Middle East.
b. return on assets. d. Africa.
c. return on stockholders’ equity. e. Asia.
d. market share.
e. market value.

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