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CHAPTER 8 Marketing Basics 307
9. The legislation that prohibits deceptive 10. Which of the following is a characteristic of
advertising and labeling is the a marketing information system (MIS)?
a. Federal Trade Commission Act. a. Focuses more on marketing performance
b. Pure Food and Drug Act. than the marketing environment
c. Consumer Products Safety Act. b. Provides information on a regular basis
d. Trademark Counterfeiting Act. c. Stresses the why of information
e. Telephone Consumer Protection Act. gathering
d. Analyzes data provided by marketing
research studies
e. Relies exclusively on internal data
self-test
ACE Want more questions? Visit the student website at http://college.hmco.com/business/student/ (select Gaspar,
Introduction to Business) and take the ACE quizzes for more practice.
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