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CHAPTER 13   Financial Management of the Firm and Investment Management   465


                 Investors use the levels of interest rates on government bonds, known as Treasury
                 securities in the United States, to monitor interest rate risk. As movements in inter-
                 est rate levels become more volatile, bond prices increasingly fluctuate. In general,
                 when interest rates go up, bond prices go down, and vice versa.
                    Liquidity risk concerns the problem of selling a security quickly for a fair mar-  liquidity risk The risk that a security
                 ket price. Some bonds and stocks are illiquid in the sense that an investor must sub-  cannot be sold quickly for a fair market
                                                                                          price
                 stantially lower the sales price to attract a buyer. Bonds and stocks issued by large
                 firms tend to be more liquid than those issued by smaller firms.
                    Tax risk is the exposure of earnings from an investment to government taxation.  tax risk The exposure of earnings from
                 Dividend and coupon payments are subject to income taxes, which are typically  an investment to government taxation,
                                                                                          including income and capital gains taxes
                 higher than capital gains taxes. Investors in high tax brackets may well be expected
                 to seek investments with lower dividend and coupon payments and higher capital
                 gains. Bonds issued by state and local governments, known as municipal securities,  municipal securities Debt securities
                 pay coupon interest payments that are exempt from income taxes. Again, investors  issued by state and local governments
                                                                                          to raise funds, with coupon payments
                 in high tax brackets can be expected to purchase these securities.
                                                                                          that are exempt from federal income
                    Firm-specific risk encompasses any risk that faces the individual firm that is  taxes
                 not related to market, liquidity, and tax risks. Examples are default risk, competition  firm-specific risk Any risk that is
                 from other firms in the industry, legal actions against the firm, agency problems  particular to an individual firm and not
                                                                                          related to market, liquidity, and tax risks
                 between managers and shareholders, scandals that damage the firm’s reputation,
                                                                                          that affect all firms
                 technological adaptability of the firm, management competence, and marketing
                 effectiveness. These are firm-specific risks that pertain to how the firm manages its
                 business activities.
                    Reinvestment risk arises when an investor receives a payment on a security and  reinvestment risk The risk an investor
                 decides to buy other securities with the proceeds. The problem is that the new  faces when payments on high-earning
                                                                                          securities are received and are
                 securities may have lower earning power than the old securities. Dividend and
                                                                                          subsequently used to buy other
                 coupon payments can be difficult to always reinvest at good rates of return. When  securities that have lower earnings
                 interest rates are rising, coupons can be reinvested at higher interest rates than pre-
                 viously. Alternatively, in recent years interest rates have fallen to historically low lev-
                 els, which means that coupons are reinvested in low-earning bonds. Also, dividends
                 can be reinvested in stocks when the S&P 500 index is rising. However, if the stock
                 market as a whole is experiencing falling prices, reinvesting dividends in stocks
                 would result in capital losses. These same concepts apply to payments of bond
                 principal or sales of stocks and bonds. Reinvestment risk can work for or against an  total risk The sum of all risks associated
                                                                                          with a security, which can be measured
                 investor.                                                                as the volatility of the security’s price
                    Total risk is the sum of the aforementioned risks. A convenient way to measure  over time
                 this risk is to look at the volatility of rates of return on a security. Exhibit 13.8 shows
                 the rates of return for two securities over time. Because security 1 has higher volatil-
                                                                                          EXHIBIT 13.8
                 ity than security 2, it has more total risk than security 2.
                                                                                          Total Risk and Volatility of
                   reality      How much risk would you take if you                       Rates of Return
                  CH ECK        invested your money in stocks and bonds?
                                Would this risk change as you got older?
                                                                                                            Security 1
                                                                                                            has higher
                 Managing Investment Risks           2                                                      volatility, or
                                                                                                            higher total
                                                                                                            risk.
                    LEARNING OBJECTIVE 7                                Rate of return
                    Provide sound advice on how to manage investment risks
                    and make investment choices.                                                            Security 2
                                                                                                            has lower
                                                                                                            volatility, or
                                                                                                            lower total
                 Tip 1: Do Not Entirely Avoid Risk.     A misguided                                         risk.
                 solution to managing these different kinds of investment risk  1  2   3    4   5    6
                 is to simply avoid them. For example, a person could keep all      Time (months)
                 of his or her savings in a bank checking account. While the  Volatility
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