Page 672 - Introduction to Business

A-6 APPENDIX

Sony Corporation

COMPANY PROFILE Howard Stringer, Vice Chairman and Chief Operating
Headquarters: 6-7-35 Kitashinagawa Officer of Entertainment Business Group
Shinagawa-ku Shizuo Takashino, Executive Deputy President and Chief
Tokyo 141-0001 Japan Operating Officer of IT & Mobile Solutions Network
Phone: +03 5448-2111 Company and Professional Solutions Network
Fax: +03 5448-2244 Company
Website: www.world.sony.com Ken Kutaragi, Executive Deputy President and Chief
Operating Officer of Game Business Group, Home
Industries: Consumer electronics, music, movies and Electronics Network Company, and Semiconductor
television, computer entertainment, and insurance
Solutions Network Company
Stock Exchanges: Tokyo, Osaka, Nagoya, Fukuoka, Ryoji Chubachi, Executive Deputy President and Chief
Sapporo, New York, Pacific, Chicago, Toronto, London, Operating Officer of Micro Systems Network
Paris, Frankfurt, Dusseldorf, Brussels, Vienna, and Company
Zurich Fujio Nishida, Executive Vice President, Marketing and
Corporate Communications
Ticker Symbol: SNE
Takao Yuhara, Senior Vice President, Finance and
Founded: May 7, 1946 Investor Relations
Nobuyiki Oneda, Senior Vice President, Corporate Plan-
Major Divisions:
ning & Control, Accounting and Information Systems
Sony Electronics Inc.
Yasunori Kirihara, Senior Vice President, Corporate
Sony Music Entertainment Inc.
Human Resources
Sony Pictures Entertainment Inc.
Sony Computer Entertainment America Inc. Major Competitors: Matsushita Electric Corporation,
Other activities [Insurance and Banking] Nintendo Co. Ltd., Motorola Inc., AOL Time Warner,
Dell Computer Corporation, IBM Corporation, Intel
Corporate Executive Officers (as of September 1, 2004):
Corporation, Microsoft Corporation, and The Walt
Nobuyuki Idei, Chairman and Group Chief Executive
Disney Company.
Officer
Kunitake Ando, President

HISTORICAL PERFORMANCE
2000 2001 2002 2003 2004
Revenues (million yen) 6,686,661 7,314,824 7,578,258 7,473,633 7,496,391
Net income (million yen) 121,835 16,754 15,310 115,519 88,511
Ave. shares outstanding (millions) 453.6 919.6 919.7 922.4 926.4
Net income (loss): yen per share 131.7 19.28 16.67 118.21 90.88
Cash dividend per share (yen) 25.00 25.00 25.00 25.00 25.00
Share Price (Tokyo: in yen) 14,500 8,900 6,700 4,200 4,360
Average number of employees 189,700 N/A N/A 161,100 162,000

BRIEF HISTORY hill in southern Tokyo, and that is where they developed
Sony was founded by former naval lieutenant Akio their first consumer product: a rice cooker, which failed
Morita and defense contractor Masaru Ibuka. Morita, a commercially. In its first year, TTK registered a profit of
weapons researcher, first met Ibuka during World War II $300 on sales of less than $7,000.
while developing a heat-seeking missile-guidance In 1950, TTK introduced the first Japanese tape
system and a night-vision gun scope. In May 1946, the recorder, and although initial demand for the tape
two men established a partnership with $500 in bor- recorder was low, customers such as the Academy of Art
rowed capital and registered their company as the Tokyo in Tokyo ended up purchasing so many that TTK was
Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecom- soon forced to move to a larger building in Shinagawa.
munications Engineering Corporation) or TTK. Morita TTK began mass production of transistor radios in 1955,
and Ibuka started their company in a crude facility on a and that same year the company went public. The TTK

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