Page 667 - Introduction to Business

Appendix:

Case in Point Company Profiles

DaimlerChrysler AG

Company Profile Thomas LaSorda, Chief Operating Officer, Chrysler
Headquarters: DaimlerChrysler AG and Group
DaimlerChrysler Corporation Andreas Renschler, Commercial Vehicles
70546 Stuttgart Auburn Hills Thomas W. Sidlik, Global Procurement & Supply
Germany Michigan, USA Bodo Uebber, Services
Phone: + 49-711-170 +1-248-576-5741 Dr. Thomas Weber, Research & Technology
Fax: + 49-711-17-94022 Dr. Dieter Zetsche, Chrysler Group
Website: www.daimlerchrysler.com/ Strategic partners: Mitsubishi Motor Corporation and
Divisions/Business Fields: Automotive Hyundai Motor Company
Stock Exchanges: New York, Frankfurt Major Competitors: General Motors Corporation,
Toyota Motors, Ford Motor Company, Volkswagen,
Ticker Symbol: DCX BMW, Honda Motors, Nissan Motors, Peugeot Citroen

Incorporated: November 1, 1998
CORPORATE MISSION
Major Divisions:
“DaimlerChrysler is unique in the automotive industry:
Mercedes Car Group [Brands: Maybach, Mercedes
Our product portfolio ranges from small cars to sports
Benz, and Smart]
cars and luxury sedans; and from versatile vans to heavy-
Chrysler Group [Brands: Chrysler, Dodge, and Jeep]
duty trucks or comfortable coaches. We are extremely
Commercial Vehicles [Brands: Freightliner,
well positioned worldwide with our strong passenger-car
Mercedes-Benz, Setra, Sterling Trucks, Western Star
and commercial-vehicle brands, and have products in
Trucks, and Fuso]
nearly every market and market segment.
Services [DaimlerChrysler Bank]
We aim to convince our customers with our exciting
The Board of Management (as of October 1, 2004): automobiles, attractive and economical commercial
Prof. Jürgen E. Schrempp, Chairman of the Board of vehicles, and tailored financial and other automotive
Management services. With our innovative technology, we intend to
Dr. Eckhard Cordes, Mercedes Car Group make the traffic of tomorrow even safer, as well as more
Gunther Fleig, Human Resources & Labor Relations economical and environment-friendly.
Director
And by implementing this strategy, we intend to create
Dr. Manfred Gentz, Finance & Controlling
lasting value for our shareholders. To these ends we
Dr. Rudiger Grube, Corporate Development
focus our global resources and the knowledge, experi-
Prof. Jürgen Hubbert, Executive Automotive Council
ence, and energy of our employees.”
HISTORICAL PERFORMANCE
1998 1999 2000 2001 2002 2003

Revenues (million euros) 130,122 148,243 160,278 150,386 147,368 136,437
Net income (million euros) 4,820 5,746 7,894 (662) 4,718 448
Ave. shares outstanding (millions) 959.3 1,002.9 1,003.2 1,003.2 1,008.3 1,012.7
Net income (loss): euros per share 5.03 5.73 7.87 (0.66) 4.68 0.44
Cash dividend per share (euros) 2.35 2.35 2.35 1.00 1.50 1.50
Share Price (Frankfurt: in euros) 83.60 77.00 44.74 48.35 29.35 37.34
MSCI World Index (automobiles)
Average number of employees 433,939 463,561 449,594 379,544 370,677 370,648

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