Page 139 - Today’s Business Communication; A How-to Guide for the Modern Professional

128 INDEX

Mayer, R.E., 95 lack of imagination, cause of,
message learning process, 106 88–89
message learning theory, 106 poor preparation, cause of, 88
Michael Porter’s competitive sloth, cause of, 88
strategies, 68 ideas for perfect, and memorable
Microsoft Exchange, 13 achieve conversational delivery
Milgram, S., 111 style, tips, 95–96
Millennials, 14 ask questions, 100–101
mission-driven companies, 26 avoid unnecessary designs,
Mitchell, O., 95 99–100
capture attention, 100
networks in business, 2 club all important points, 98
nonverbal behaviors, 5 designing slides and decks use,
nonverbal communication, 4 96–98
display no paragraphs, 99
Obama, B., 95 do audience research, 86
focus on one thing at a time, 99
Paycheck, J., 50 images for story telling, 100
peripheral route, of persuasion, make memorable closing, tips
104–105 for, 94–95
persuasion maximizing impact, tips for,
defined, 104 92–94
messages of, 103–104 practice and planning, 101–102
Petty and Cacioppo’s Elaboration start with an outline, 99
Likelihood Model (ELM), 104 supercharge your introduction,
persuasive messages, effectiveness, 106 techniques, 89–92
capture audience’s attention, 107 Presentation Zen, 96
comprehensible, 107 Project V.O.I.C.E., 91
easy to recall, 107 proofreading, importance of, 73
information processing by people punctuation, 17–18
depends on credibility and purpose statements, 26
likeability, 108
depends on trustworthiness and readability, refers to, 75
expertise, 108–109 Reagan, R., 95
Petraeus, D., 6, 13 reciprocity principle, 111
Petty and Cacioppo’s Elaboration recommendation, message writing,
Likelihood Model (ELM), 56–58
104, 106 relationship(s). See also business
positive or negative, relationships, communication, and
45–46 relationships
possessives and contractions, 38–39 building, 1–2
PowerPoint, and presentations, 96–97 communication, importance of,
presentation 2–3
failure defined, 43–44
case study, and mistakes positive or negative, 45–46
committed, 85–86 tips to build positive professional, 45
fear, cause of, 88 report writing, mastering, 59–60. See
governor Malloy case, 86–87 also strategic plan outline