Page 140 - Today’s Business Communication; A How-to Guide for the Modern Professional

INDEX 129

A, B, and C of writing, 60 situation analysis
avoid internet templates for, 60–61 about company, 65
initial questionnaire, 61 climate or macroenvironmental
involve both risk and reward, 69 factors, 66
parts of collaborators and customers,
analyses and conclusions, 62 65–66
background information, 61–62 competitors, 66
executive summary, 61 stakeholders identification, 67
final summary, 62 strategy for, 68
recommendations, 62 SWOT analysis, 66
reminders about effective, 62–63 tactics for, 68
report writing questionnaire, 61 time line, 68
reprimanding, message writing, 55 as type of business report
research, for business reports, 61–62, (see business reports)
64–65 SWOT analysis, defined, 66
resignation letter writing, 50–51
Reynolds, G., 22, 96 text messaging, 18–20
Rogers Communication, 18 thank-you note writing, 49–50
The Non-Designer’s Design Book, 96
Samberg, A., 16 tone, 17–18
scarcity principle, 111–112 Travelers EDGE program, 98
Shigley, K., 22 trustworthiness, role in persuasive
Silents, 14 power, 109
situation analysis, for business reports, Twain, M., 91
62, 65–66
SMART objectives, defined, 67 verbal communication (verbal
smile, 4, 93 messages), 4–5. See also
social media, 20 communication
business use of, 23–24
as a means of sharing information, wall of words effect, 75
23 WalMart, 23
tips for use, 20–23 Watzlawick, P., 3
social proof principle, 112 Weir, J.W., 43, 45
spelling, 17–18 WIIFY question, 9
Starbucks, 3, 4 Williams, R., 96
strategic plan outline Wilson, B., 44, 45
budget consideration, 69 word choice, 39–40
executive summary, 64 word processing programs, 82–83
goals and objectives of, 67 written communications, 6. See
process evaluation, 69 also business writing;
public identification, 67 communication
research, methods of, 64–65
similarities, business reports outline
and, 63 Zarolli, J., 103