Page 138 - Today’s Business Communication; A How-to Guide for the Modern Professional

INDEX 127

feelings, use proper tone, 80–81 do not memorize, 94
avoiding abstract words and empower your audience, 94
phrases, 81 focus on purpose, 93
bad news blow, effort to soften, 82 put smile on your face, 93
keep emotions in check, 81–82 remember that you are
making polite requests, 81 presentation, 93, 100
filth removal, check spelling, impression management, 11
grammar, and mechanics Independent Bankers Association of
tips for, 83–84 America (IBAA), 103
use editors, 83 influence. See also Cialdini’s principles
use word processing programs, of influence
82–83 defined, 104
formatting document messages of, 103–104
easily readable, 75–76 information request, 55–56
key ideas clarity, 74 Internet entrepreneur, 1
meets organization’s standards, 74 introduction, during speech. See also
problems in, 76–77 presentation
techniques for making powerful
Gambardella, M. A., 6–7, 13 by asking questions, 90,
Gates, B., 96 100–101
Gen Xers, 14 by making startling statement,
Goleman, D., 15 91–92
good news, conveying, 48–49 sharing personal anecdote, 92
Google glasses, 8 story telling, 90
Graham, B. Rev., 95 by telling success stories, 92
grammar, 17–18 use humor, 92
commas usage, 18, 41 use quotations, 90–91
possessives and contractions, 38–39 using expert opinions, 92
great communicators, 3, 4, 6, using statistics, 91
8, 9–12, 10. See also by using visual aids, 91
business communications;
communication; effective Jackson, D., 3
communicators Janes, J., 71
and impression management, 11 Jobs, S., 95
Grinols, A., 73
Kay, S., 91
Hokunson, R. III, 80 Kelley, J., 6
Holmes, L., 11 Kennedy, J., 49
Hovland, C., 106 Kotz, J., 29, 59
Kristafer, R., 1
impact maximization, during Kristoffer, R., 21
presentation, 92–93. See also
presentation Lavielle, G., 16
believe in yourself, 94 lies, types of, 91
be your best, and resilient, 93 likability, role in persuasive power,
create potential, 94 108
demonstrate magnetism, and liking principle, 111
passion, 93, 94 LIVE game guy, 1