Page 136 - Today’s Business Communication; A How-to Guide for the Modern Professional

Index

A.B.C.C. of business writing, 15 capitalization, 40–41
Annual Convention of the Association clarity, tips for achieving, 32–36
for Business Communication commas usage, 41
in 2010, 73 conciseness, tips for achieving,
Armstrong, L., 11 30–32
audience’s perspective, on business ELM application in, 105
communication, 8–9 message learning process,
authority principle, 111 application to, 107
organizing information, tips for
Baby Boomers, 14 achieving, 36–37
bad news delivery, 46–47 possessives and contractions,
Beavin, J., 3 38–39
Bell Aliant, 18 Ps of message, 29
The Big Bang Theory, 2 purpose statement, 27–28
Bodell, L., 60 using numbers, 40
body language, 4 word choice, 39–40
Boston Consulting Group study, 60 business communicators, 2, 4–5, 6,
Broadwell, P., 6 8, 9
Brown, G., 71 credibility, 10–11
bullets or numbered lists, 16 business reports
business communication, and never-fail outline for, 61–62
relationships reminders for effective, 62–63
bearing good news, 48–49 SMART objectives, 67
Brooke’s story, 43 strategic plans and (see strategic
delivering bad news, 46–47 plan outline)
information request, 55–56 SWOT analysis, 66–67
Judith’s case, 43 types, 60
message writing business writing
complaints, 53–54 errors identification
condolence, 53 change medium, 83–84
congratulations, 52 use tricks and read aloud, 84
recommendation, 56–58 four-step process, to proofread and
reprimanding, 55 revise, 73
positive or negative, 45–46 document formatting, check,
resignation letter writing, 50–51 73–78
thank-you note writing, 49–50 feelings evaluation of content,
business communications, 4, 8. 80–82
See also business writing; filling or appropriate content
communication determination, 78–80
audience’s perspective, 8–9 spelling, grammar, and
avoiding grammar and writing mechanics, check, 82–83
blunders, 37–41 proofreading and revision of, 71–72
business messages, preparing, 25–30 Butler, J., 10–11