Page 90 - Livro_Inglês

José Paulo – Ideal Decision

A SOLID BUSINESS GROUP

“All things are wearisome; more than
one can say. The eye never has enough of
seeing, nor the ear its fill of hearing.”
Solomon

Having personal principles such as integrity, consistency, faith
and hard work, I started to reap results and expanded my vision
to undertake without leaving aside my goal: that I must change as
many lives as I can, so that my own could also be transformed.

With some consolidated companies, I chose the name Ideal
Trends Group, which for me and for the culture I implanted has
a great meaning in its essence. In a simplistic translation it would
be “Ideal Trend”, but for everyone involved it goes beyond that.
“Ideal”, that comes from excellence in all areas; being at the top
in everything you set out to do; the idea of something whole; from
integrity in heart and intention - a subject we have already talked
about – and from my faith, understanding that when it comes to
perfection, only God is ideal.

And “Trends” is about what is trending: people always want to
see and hear new things; it is a human need. One can buy a car
today and already be looking for another one more innovative
tomorrow. Not only with cars, but everything there is in this world
must innovate to be wanted by the customers.

The King of Israel, Solomon, says in one of his writings that
a man can get tired, but his eyes and ears will not. He is talking
about constant innovation. And in the Ideal Trends Group, the

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