Page 7 - THE NOTICEBOARD EDITION 63 OCTOBER 2020
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October, 2020 Page 7
How to Identify Your Target Market
are most likely to buy what you location, hobbies, and many other
things. For example, for a
sell. But how do you do go about
identifying that target market? gardening service, one type of
How can you tell who's most likely target customer is people who live
to buy? Here are seven steps that in neighborhoods with well-
will help you identify the audience manicured lawns, attractive
plantings and colorful flowers
most likely to require your
products and services. around their homes. Another
1. Start with the problem target for your marketing might be
arget marketing is a A good way to determine who is corporate clients who want their
office surroundings landscaped.
strategy that focuses your likely to become your customer is For a business that specializes in
Tmarketing on individuals to clarify the problem that your home security, the ideal customers
and businesses who are most product or service addresses. For may be in a residential area that
likely to buy from you or require example, you run a housecleaning have a high crime rate or who live
your products or/and services. service. The problem that you solve in high-income residential areas.
A target market can be defined is doing cleaning for people who Women living alone who worry
as a specific group of consumers cannot or do not want to do these about safety may be another
or businesses at whom you jobs themselves. Upper income potential target for sales. Listing
focus your marketing efforts. out these characteristics allows
The key to target marketing is you to zero in on your target
identifying those audiences audience accurately.
most likely to buy your products
3. What is your primary market?
a n d s e r v i c e s .
Many products and services
address the needs of a variety of
Understanding how to identify people but they still have a
that target market correctly is primary audience. These are the
one of the most important things
people who:
you can do when you're starting gain the most benefits
a business or launching new
have the greatest need for these
products and services. When services/products
you have a good handle on who have the ability to pay for them
your target audience is, you can
buy the biggest quantity of them
not only create a product that on a regular basis
better suits their needs, you can
are located in a geographic area
also craft better advertising and your business services
promotional copy to capture Knowing who makes up this
their interest and get them to
primary audience should be your
buy. families, families where both goal when you are trying to
Additionally, you'll get better
parents work, and older people who identify your target market. For
results from advertising by
no longer have the ability to do example, for a bakery, the local
targeting it at those people who
their own housekeeping, are all
target customers for your services.
2. Define your customer's
characteristics
Listing out the characteristics of
your typical customer is another
good step towards identifying your
target market. These characteristics
need not be personal ones; they can
pertain to lifestyle, income earned,
disposable income, geographical
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