Page 19 - CIMA MCS Workbook November 2018 - Day 1 Suggested Solutions

SUGGESTED SOLUTIONS

These frameworks can be used in several ways:

 To help management decide whether to enter a particular industry segment or market.
 To influence whether to invest more in an industry e.g. it is important to know whether the
investment costs will be recouped.
 To identify what competitive strategy is needed, establishing the factors driving profitability
in the industry. GRAPPLE will need to maintain its current profitability to maintain business
and investor confidence.

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