Page 22 - CIMA MCS Workbook November 2018 - Day 1 Suggested Solutions

CIMA NOVEMBER 2018 – MANAGEMENT CASE STUDY

It is however worthy of mention that stakeholders can move between these categories in certain
circumstances. For example, trade unions/associations can easily become key players in business
decisions to protect the rights of members as indeed the health lobbyists have moved to become
key players in future product development options.

Key relationships that need to be managed are:

 Shareholders
 Competitors
 Investors
 Customers
 Suppliers
 Directors
 Employees
 Key staff – e.g. R&D personnel
 Governments – national and local
 Regulators
 Environmental pressure groups
 Trade Unions
 Trade Associations

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