Page 14 - E2 Integrated Workbook STUDENT 2018
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Chapter 1
4.4 Vision
A company’s vision is its ‘preferred future’.
The mission and vision are usually set together.
Objectives should be S.M.A.R.T.
Specific/Measurable/Achievable/Relevant/Timely
4.5 Critical success factors/KPIs
Critical success factors (CSFs) are the ‘things that must go right’ if
the objectives of the business are to be achieved.
KPIs (Key Performance Indicators) are measures of performance and are used to
indicate whether the CSFs have been achieved.
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