Page 250 - E2 Integrated Workbook STUDENT 2018
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Subject E2: Project and Relationship Management
CHAPTER 2 – ALTERNATIVE APPROACHES TO STRATEGY
DEVELOPMENT
2.1 Complete the following sentences regarding approaches to strategy
development using some of the words shown below:
Freewheeling opportunism Rational/formal
Emergent Muddling through
Positioning Logical incrementalism
_______________ is the approach to strategy which Lindblom suggested
government administrators use in forming strategy.
The _______________ approach is not suitable in dynamic environments and
can stifle innovation and creativity.
Under the _______________ approach a company can start with an intended
strategy and end up with a very different realised strategy.
Quinn’s _______________ approach to strategy development involves a
deliberate policy of small strategic changes within the framework of a general
sense of strategic direction.
2.2 In Mintzberg’s Strategy Safari, ten approaches to strategy were identified.
The approach which suggests that strategy emerges as a result of trial
and error and learning within the organisation is known as which of the
following?
A Entrepreneurial school
B Cognitive school
C Learning school
D Design school
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