Page 248 - E2 Integrated Workbook STUDENT 2018
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Subject E2: Project and Relationship Management




               1.2  Complete the following diagram for the rational/formal approach to
                     strategy development using some of the following words.



                                Customers                                       Goals




                           Corporate appraisal                                Execution




                                Objectives                              Evaluation and choice




                             Implementation                              Analysis and choice




                                                        Mission









                         Internal                                                     External
                         analysis                                                     analysis




                                                  Strategy options
















                                                 Review and control








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