Page 252 - E2 Integrated Workbook STUDENT 2018
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Subject E2: Project and Relationship Management
CHAPTER 3 – COMPETITIVE ADVANTAGE
3.1 Consider the following four companies:
CDE is a designer with a world-wide reputation. It designs and sells high-priced
clothing, accessories and perfume to highly targeted markets.
DEF is the only mobile phone service provider in Country T.
EFG operates a number of discount stores across Country G. The products sold
in the stores are generally of low quality.
FGH manufactures a range of portable gaming devices. Its products are sought
after and loyal customers will pay high prices to be the first to own the latest
products developed by F.
Using the following strategies from Bowman’s strategy clock, match each
company to the strategy they would be most likely to adopt.
Low price/low value Differentiation
Focused differentiation Monopoly pricing
CDE is most likely to adopt _______________________.
DEF is most likely to adopt _______________________.
EFG is most likely to adopt _______________________.
FGH is most likely to adopt _______________________.
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