Page 257 - E2 Integrated Workbook STUDENT 2018
P. 257

Supplementary objective test questions




               5.3  Porter suggested four key aspects about competitors which companies
                     should identify when carrying out competitor analysis. Which of the
                     following are TWO of these key aspects?

                     A     Competitor’s assumptions about the industry


                     B     Competitor’s  market share

                     C     Competitor’s  mission statement

                     D     Competitor’s resources and capabilities

                     E     Competitor’s cultural type



               CHAPTER 6 – LEADERSHIP AND MANAGEMENT


               6.1  Match the style of leadership to the manager’s comment.



                      “Let’s work together to solve this”                          Autocratic





                      “You go and sort this out”                                   Free rein





                      “Do this now”                                               Democratic

































                                                                                                      251
   252   253   254   255   256   257   258   259   260   261   262