Page 256 - E2 Integrated Workbook STUDENT 2018
P. 256
Subject E2: Project and Relationship Management
CHAPTER 5 – COMPETITOR ANALYSIS
5.1 In the Boston Consulting Group model, a product analysed as having a
relatively high market share in a market with low growth would be
categorised as what?
A Star
B Question mark
C Dog
D Cash cow
5.2 Kotler identified four levels of competitors.
Brand Industry
Form Generic
ABC and BCD are competitors who offer similar products to one another and
are of a similar size and structure.
KLM and LMN are competitors who supply different types of products but
whose product compete for the same income.
DEF and EFG are competitors whose products satisfy the same needs,
although the products themselves are technically quite different.
Complete the following sentences using some of the words provided:
ABC and BCD are ________________ competitors.
KLM and LMN are ________________ competitors.
DEF and EFG are ________________ competitors.
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