Page 249 - E2 Integrated Workbook STUDENT 2018

Supplementary objective test questions

1.3 Which THREE of the following statements regarding mission, goals and
objectives are correct?

A The SMART acronym used when setting objectives stands for Specific,
Measureable, Accountable, Reliable and Timely

B A mission statement addresses three broad questions, one of which is:
What are we providing?

C A company’s vision states its overall purpose and the reason for its
existence.

D The definition of a critical success factor is something which must go right
if the company is to meet its objectives.

E In the goal hierarchy, the first step is to set the mission, then the goals and
the objectives can be set.

1.4 ABC is undertaking a corporate appraisal and has found that its
customers value its large diversified product range. Which of the
following headings would this be most likely to fall under?

A Threats

B Strengths

C Weaknesses

D Opportunities

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