Page 20 - MCS August Day 1 Suggested Solutions

CIMA AUGUST 2018 – MANAGEMENT CASE STUDY

Key relationships that need to be managed are:

 Shareholders
 Competitors
 Investors
 Customers
 Suppliers
 Directors
 Employees
 Key staff – e.g. R&D personnel
 Governments – national and local
 Regulators
 Environmental pressure groups
 Trade Unions
 Trade Associations

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