Page 23 - MCS August Day 1 Suggested Solutions

SUGGESTED SOLUTIONS

Segment analysis

Revenue geographical split Gross profit geographical split
2018 2017 2018 2017
Farland 7,098 / 22.0% 7,152 / 22.0% 3,654 / 22.3% 3,645 / 22.0%
32,265 32,516 16,381 16,559

North 9,034 / 28.0% 9,106 / 28.0% 4,665 / 28.5% 4,644 / 28.0%
America 32,265 32,516 16,381 16,559

Europe 7,744 / 24.0% 7,602 / 23.4% 3,974 / 24.2% 3,924 / 23.7%
32,265 32,516 16,381 16,559

Asia 5,808 / 18.0% 5,855 / 18.0% 2,712 / 16.6% 2,746 / 16.6%
32,265 32,516 16,381 16,559

Other 2,581 / 8.0% 2,801 / 8.6% 1,376 / 8.4% 1,600 / 9.7%
32,265 32,516 16,381 16,559
100.0% 100.0% 100.0% 100.0%

Revenue split by product range Gross profit split by product range
Prof DSLR 944 / 2.9% 899 / 2.8% 324 / 2.0% 309 / 1.9%
32,256 32,516 16,381 16,559

Premium 3,360 / 10.4% 3,140 / 9.7% 1,488 / 9.1% 1,391 / 8.4%
DSLR 32,256 32,516 16,381 16,559

Budget DSLR 4,704 / 14.6% 4,316 / 13.3% 2,270 / 13.9% 2,083 / 12.6%
32,256 32,516 16,381 16,559

CSC 5,645 / 17.5% 5,325 / 16.3% 3,048 / 18.6% 2,875 / 17.3%
32,256 32,516 16,381 16,559

Bridge 6,774 / 21.0% 7,056 / 21.7% 3.398 / 20.7% 3,539 / 21.4%
32,256 32,516 16,381 16,559

Compact 10,838 / 33.6% 11,780 / 36.2% 5,853 / 35.7% 6,362 / 38.4%
32,256 32,516 16,381 16,559

100.0% 100.0% 100.0% 100.0%

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