Page 26 - MCS August Day 1 Suggested Solutions

CIMA AUGUST 2018 – MANAGEMENT CASE STUDY

The Budget and Premium DLSR ranges have demonstrated growth in revenue and profitability and
it may be possible to develop this further.

The challenge for Montel in the future is likely to be in finding ways to maintain and improve
revenues and profitability in a challenging and competitive market environment. There would
appear to be a sustained threat to the market for some camera from mobile phone
manufacturers. Montel may find that there is opportunity for growth and development in joint
activities with other manufacturers along with technical innovation. Opportunity may come in the
form of a joint enterprise with other parties

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