Page 221 - E1 Integrated Workbook STUDENT 2018

Supplementary objective test questions

35 Match the following statements with the company orientation they are
most likely to be associated with:

Orientation Statement

Marketing 'Special offer limited to this week only'

'Quality always sells – our cars are the best on the
Production
planet. Period.'

'You can have any colour you like, as long as it’s
Product
black'

'There is no point having more programmes in our
Sales
washing machines than customers want'

36 X is a large logistics (parcel delivery) company. As part of its strategic marketing
process, X has identified several factors in its business environment that seem
to be important. Categorise each factor according to PESTEL analysis.

There is increasing pressure on the logistics industry to minimise its carbon
footprint. This should be classified as ______1______. The government is
planning a change to employment law, to prevent drivers working more than ten
hours in any 24 hour period. This should be classified as _____2_____. The
use of Global Positioning Systems (GPS) and smartphones are now becoming
an industry threshold competence. This should be classified as _____3_____.
The current government is unpopular with voters, and there may be an election
soon. X is unsure of the impact this would have on their business. This should
be classified as _____4_____.

Use the options below to fill in the missing words in gaps 1 to 4.

A Political

B Economic

C Legal

E Social

F Technological

G Environmental

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