Page 218 - E1 Integrated Workbook STUDENT 2018
P. 218

Organisational Management




               26  Which THREE of the following strategies would help an online clothes
                     retailer to improve their Value Chain support activities?


                     A     Development of a customer database system to track and analyse
                           customer buying behaviour.

                     B     Recruitment of call centre staff with experience in customer services.

                     C     A streamlined head office function which outsources non-core activities.

                     D     Offering customers free delivery and returns


                     E     Building a large new warehouse sited closer to the main distribution
                           companies used.


               27  Which of the following are stages in the development of a purchasing
                     function, according to Reck and Long’s Strategic Positioning tool?

                     Select all that apply.


                     A     Consultative

                     B     Passive

                     C     Independent


                     D     Participative

                     E     Integrative


               28  Which of the following is NOT an approach to capacity planning?

                     A     Level capacity planning


                     B     Chase demand    planning

                     C     Contingency   planning

                     D     Demand management planning

















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