Page 222 - E1 Integrated Workbook STUDENT 2018

Organisational Management

37 Jazzy Ltd released their popular glitter balls thirty years ago and soon became
the main player in the market. Sales have remained static for the past decade
and are expected to continue this way into the foreseeable future. Jazzy no
longer invest significant amounts in the product.

Using the Boston Matrix, what would glitter balls be classified as?

A Star

B Cash Cow

C Question Mark

D Dog

38 MNB Ltd has decided to launch a new biscuit product, which is an adaption of
an old customer favourite. MNB have decided that, in order to gain sales, they
are going to price their biscuits significantly below their typical approach of 'cost
plus 10%.'

What type of pricing would this be?

A Skim pricing

B Penetration pricing

C Promotion pricing

D Perceived quality pricing

39 Hamilton Ltd currently has a surplus of staff and needs to reduce its headcount
to help cut costs.

Which of the following options would NOT assist with this process?
(Select all that apply)

A Requesting that staff work overtime

B Natural wastage

C Recruitment freeze

D Reducing staff turnover

E Redundancies

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