Page 7 - SCS May 2018 - Day 2 Tasks

Chapter 8

STRATEGIC MANAGEMENT (E3)

PRACTICE TASKS

EXERCISE 1

UPDATE

It is 8.30 Monday morning, and you have just arrived at your desk. Martine Andels, Director of
Finance, asks if she can have a word with you.

TRIGGER

“I have received an email this morning from Chet Nolan, CEO. Here is a copy for your information;
the contents are self-explanatory.
I would welcome some help from you in preparing for the next Board meeting, scheduled for
tomorrow. In particular, I’d like you to address two matters:
Firstly, could you please summarise the strategic benefits and risks of taking over a production
company such as Majik Media? I would also welcome a preliminary conclusion on whether such a
move should be pursued by Couchweb.
Secondly, if the Board were to decide to proceed, what would be the best way to structure our
enlarged business? We currently have a functional structure in place, which seems to work well;
would this need to change and, if so, how should it be changed? What practical advice can you
offer to maximise the chances of any new proposed structure being effective?

If you could email me your thoughts by close of play today, I would be very grateful”

TASK

Prepare the email requested by Martine Andels (Time allocation: 60 minutes)
(Refer to the reference material overleaf)

KAPLAN PUBLISHING 21