Page 393 - F1 - AB Integrated Workbook STUDENT 2018-19
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Communicating in business
What is communication?
1.1 Communication
Communication is the two-way interchange of information, ideas,
facts and emotions by one or more persons. It establishes
relationships and allows for direction and co-ordination of tasks.
In an organisation, communication takes many forms, including:
giving or receiving information and instructions
exchanging ideas
announcing plans and strategies
laying down rules or procedures
comparing actual results against a plan
manuals, organisation charts and job descriptions.
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