Page 2 - OCS Workbook - Day 1 Suggested Solutions (May 2018)
P. 2
CIMA MAY 2018 – OPERATIONAL CASE STUDY
Question Response
What is Mansako’s supplier • Mansako has worked with the same suppliers for a
strategy? number of years and has built up strong relationships
with these suppliers (p8)
• All suppliers must adhere to Mansako’s ‘Code of
conduct for Supplier’, which covers both environmental
and ethical aspects (p8, 13)
What sales channels does 3 channels (p5)
Mansako sell via? 1. 119 company-owned stores
2. Website
3. Third part retail partners.
What targets are set for store Sales revenue targets based on size of store and number of
managers? staff (p10)
What is an “omni-channel” Seemless integration of different channels – e.g. order
strategy? online but pickup in-store (p11)
What distribution strategy does • Sends goods to 190 countries (p11)
Mansako have? • Single company-owned distribution centre in Lowerland
(p12)
• Owns own trucks for use in Lowerland and some parts
of Europe (p12)
• Uses number of shipping partners in rest of world (p12)
What percentage of sales do 42% (p15)
Millennials make using computer
or mobile devices?
What is meant by off-price While many shops will cut prices during “sales” to boost
channels? revenue, some retailers also have dedicated discount retail
outlets (p15), usually on out-of-town retail parks - e.g.
McArthur Glenn outlet village near Chester (p24)
By how much is the personal 3% to 4% (p16)
luxury goods market expected to
grow through 2018 to 2020?
What type of organisational Functional (p7)
structure does Mansako have?
Why was a new senior To help Anders Bucatti (MD) to improve the brands current
management team appointed? market position (p6)
44 KAPLAN PUBLISHING
