Page 1 - OCS Workbook - Day 1 Suggested Solutions (May 2018)
P. 1
Chapter 11
SUGGESTED SOLUTIONS
CHAPTER TWO – QUIZ
Question Response
What does Mansako do? Makes and sells luxury leather bags and accessories (p3)
Who are the shareholders? Told the company is listed (p3) but not given further details
regarding specific shareholders.
Where is it based? Lowerland in Western Europe (p3)
What is the company’s brand High quality focussing on affordable / accessible luxury (p3,
positioning in the market? p4)
th
Is Mansako a major player? 90 in the world in global personal luxury goods market and
in top 15 for bags and accessories sector (p14)
How big is Mansako’s product Not told. However, the budget has 12 product lines (p21)
range?
Who are Mansako’s main • Products aimed at women (p3)
customers? • Aspirational consumers (p3)
• Millennials and Gen Z (p3)
How important is sustainability to Most customers avoid buying luxury products that do not
consumers? have ecological sustainability (p3)
What production strategy does • All products made in-house (p3)
Mansako have? • All made at single factory in Lowerland (p8)
KAPLAN PUBLISHING 43
