Page 15 - AB INBEV 2018 Model Answer 2

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SWOT Analysis : APPENDIX 1

* Bold are derived from the 5 core issues affecting AB INBEV

Strengths Weaknesses
1. Global Brand and Leadership position 1. Organisational structure and change
(World’s largest brewery company) leadership -lack of trading experience and
2. Huge credibility from international physical presence on the African continent plus
acquisition track record culture cash could hamper integration and growth
3. Size and scale allows effective supply efforts.

chain management 2. Human Capital Management Strategy (in
Nigeria) –uncompetitive remuneration strategy
resulting in loss of critical skills –BPEs and SRS.
3. Competitor Activity (in China) –uncompetitive
distribution strategy especially in localities
dominated by China Resources Beer, and

potentially –Heineken.
4. Deal Funding and Group financial
performance –financial strategy to support
group strategy may be outdated.
5. Innovation Strategy –manual internal
processes, leading to errors or defective order
processing for customers.

Opportunities Threats

Developed by The CharterQuest Institute for 'The CFO Case Study Competition 2018'
www.charterquest.co.za | Email: thecfo@charterquest.co.za