Page 16 - AB INBEV 2018 Model Answer 2

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1. Acquisition of SABMiller (might offer a 1. Human Capital Management Strategy (in
fast track entry into Africa) and Nigeria) -loss of market share to Heineken.
consolidate our global leadership 2. Competitor Activity (in China) –Heineken’s
position. acquisition of China Resources Beer may erode
2. B2B and Downstream Supply Chain our market share.

Management Strategy (employ new
technologies to drive down costs,
enhance efficiencies, improve sales
forecast and profitability at SABMiller)
3. Innovation Strategy –potential to grow

sales and exploit big data and resolve
internal challenges by pursuing
launching e-commerce strategy.

Mendelow Analysis : APPENDIX 2
* Bold are used to support major arguments and recommendations in the report

Low interest High Interest

Key Satisfied Key Players

 Regulatory (various Competition  AB InBev and SABMiller’s shareholders
Authorities) in different countries of  SABMiller’s Senior Executives
High AB In Bev and SABMiller Operations  South African government and
Power  Suppliers of barley and other Competition authorities
ingredients
 Customers (Supermarkets and
Wholesalers)

Minimal effort Keep informed

 Suppliers of other equipment and  Analysts and financial journalists,
consulting services (e.g. SAP) especially the ones following and
 SA Public reporting on AB InBev
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