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COST OF CAPITAL


            Ordinary equity (ke)




            PV =            D¹


                         ke - g




            ∴ ke – g = D¹


                               PV                      PV must be ex
                                                          dividend



            ∴ke = D¹                  + g

                            PV


            Example:

            Company X is currently paying a dividend of R4 per share with a growth of 7%. The
            shares are currently quoted at R35 each. Calculate the cost of equity.




                 ke = 4 + 7% + 0.07

                           35

                      = 19.2%

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