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COST OF CAPITAL

            Ordinary equity (ke)





            Capital Asset Pricing Model (CAPM):





            Ke = Rf + B (Rm – Rf)                                        Rf = risk free rate (returns/outcome is known with

                                                                         certainty, therefore if no uncertainty then no risk).
                                                                                Examples: government bond/ gilt rate.

                                                                       B = Beta (systematic / market risk). Beta shows the risk
                                                                                of the company relative to the market.
            Example:                                                                   Rm= market rate of return.


                                                                                    Rm – Rf = market risk premium.
            The risk free rate is 6%

            Beta is 1.4

            The market risk premium is 5%   (therefore the market rate = 11%)


            Calculate the cost of equity.


            Ke = Rf + B (Rm – Rf)


                 = 6 + 1.4 (5)

                 = 13%
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