Page 26 - SBL Integrated Workbook STUDENT 2018
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Chapter 3
Porter’s five forces
This examines the attractiveness of the industry that the organisation faces.
Threat of new
entrants
Power of Competitive Power of
buyers rivalry customers
Threat of
substitutes
The analysis is made more complex as industries converge and/or strategic groups
develop.
Illustrations and further practice
Now review Illustration 2 and try TYU questions 2 and 3.
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