Page 30 - SBL Integrated Workbook STUDENT 2018
P. 30
Chapter 3
SWOT analysis
Strengths Weaknesses
SWOT
Opportunities Threats
Key technique:
chose two or three issues per heading
for each issue explain why it is relevant to this business
for each issue explain what the longer term implications might be for the
business
if given financial data, incorporate this into the strengths and weaknesses.
Illustrations and further practice
Now review Illustration 6 and try TYU question 8.
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