Page 35 - SBL Integrated Workbook STUDENT 2018
P. 35

Performance analysis





                           Quantitative analysis




               This could be part of a strategic analysis question involving, say, a 5 Forces or
               SWOT analysis. It will be important to incorporate numbers into this analysis as many
               key issues will arise from these numbers.


               1.1  Tables of data

               When given a table:

                    understand its key message(s)

                    use this message to support your analysis.


               1.2 Financial statements


               When given financial statements:

                    choose 3 or 4 key ratios

                    explain why the ratio has changed

                    suggest what the implications might be for the business.


               Build all of this into your analysis.



                  Illustrations and further practice



                  Now try TYU question 1.





















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